Mithai — Premium Indian Sweets E-Commerce
A premium e-commerce platform connecting customers with legendary Indian mithai artisans — enabling discovery, ordering, and doorstep delivery of authentic regional sweets.
What needed solving
India's legendary regional mithai — Kolkata's Sandesh, Mathura's Peda, Jaipur's Ghewar — is made by master artisans whose craft spans generations. Yet these artisans have no digital presence, and urban customers have no way to discover or order authentic regional sweets beyond supermarket brands that sacrifice quality for shelf life.
How I solved it
Built a full-stack premium e-commerce platform on a Medusa.js v2 backend with a Next.js 14 storefront — connecting customers directly with verified mithai artisans across India. Regional discovery pages, rich artisan profiles, and premium product pages bring the craft and story behind each sweet to life, while a smart cart and gift box system drives conversion for both individual and corporate gifting.
A look at the product
Key Features
- Regional discovery — browse authentic sweets by Indian region including Kolkata, Mathura, Jaipur, and 5 more
- Artisan profiles — detailed stories, portraits, and working images of master sweet makers with generational craft histories
- Premium product pages — ingredient lists, shelf life, making process, and related product recommendations
- Smart cart — local cart with quantity management, real-time updates, and persistent session storage
- Gift boxes — curated premium gifting experience with corporate bulk order options
- Journal and collections — editorial content around Indian sweet culture, festivals, and seasonal specials
Architecture
- 01Turborepo monorepo with pnpm workspaces — storefront, backend, and Sanity Studio as separate packages with shared config
- 02Medusa.js v2.15.5 backend on AWS EC2 Mumbai with PM2 process management and Nginx reverse proxy
- 03Supabase PostgreSQL in Mumbai region for low-latency database queries from the EC2 backend
- 04Sanity Studio v5 CMS for editorial content — journal articles, artisan profiles, and regional content
- 05AWS CloudFront CDN for static asset delivery with Next.js Image optimization on Vercel
- 06Framer Motion page transitions and scroll animations for premium storefront feel
Results & Outcomes
30+ pages built and deployed across storefront, artisan profiles, and regional discovery
51 premium AI-generated product images integrated with Next.js Image optimization
12 artisan profiles with portrait and working images showcasing authentic craft stories
8 regional pages with full editorial content and product listings
Sub-3s page load achieved through Next.js Image optimization and Vercel CDN edge caching
Portfolio project delivered for Megabiz Global Innovations
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